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SINCE 2015

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Empowering women, children, youth, and the differently-abled through inclusive education, skill development, and ecological responsibility.

Sports & Youth Well-being | Ballsy Group Foundation

Participation · Teamwork · Fitness · Belonging

Every field can become a platform.

Ballsy Group Foundation creates structured and inclusive opportunities for rural youth to play, compete, build confidence and strengthen physical and emotional well-being through sport and yoga.

Grassroots sportYouth participationPhysical fitnessCommunity connection
Youth competing in a district-level football matchYoung participants beginning a block-level athletics race
Play · Progress · Lead
03Competition levels
15Teams in district football contest
20Participants in yoga camp
01Youth well-being pathway

Programme overview

Sport as participation, progression and well-being

The programme brings opportunity closer to young people through village, block and district platforms.

Village contests create accessible entry points for rural youth. Block-level events widen participation across multiple disciplines and introduce healthy competition. District-level football offers a structured platform for teams to demonstrate skill, sportsmanship and discipline. Yoga complements competitive activity through breathing, relaxation, flexibility, balance and safe practice.

Together, these interventions strengthen fitness, teamwork, confidence, social connection, discipline and positive youth engagement.

Participation ladder

Access locally. Progress visibly. Stay engaged.

A tiered model allows young people to enter near home, build experience and aspire to wider platforms.

LEVEL 01

Village access

Low-barrier opportunities bring sport into rural communities and encourage first-time participation.

LEVEL 02

Block competition

Multiple disciplines widen participation and provide structured opportunities to test skill.

LEVEL 03

District platform

Selected teams compete at a larger level, strengthening aspiration, exposure and recognition.

CONTINUUM

Well-being & leadership

Fitness, yoga, teamwork and responsibility help participants carry benefits beyond competition.

Programme portfolio

Four formats supporting active, connected youth

Each programme meets young people at a different level of access, competition or personal well-being.

Teams assembled at the district-level sports meet
PROGRAMME 01

District-level Sports Meet

A structured football contest at Kakojan College Playground brought teams from across Jorhat District together for competitive sport.

  • Team selection and knock-out format
  • Sportsmanship and discipline
  • Recognition through trophies, medals and certificates
Youth teams participating in a block-level sports contest
PROGRAMME 02

Block-level Sports Contests

Decentralised contests encouraged rural youth to participate in athletics and team sports within an accessible competitive environment.

  • Running, sprint and field events
  • Football, volleyball, kabaddi and more
  • Healthy competition and skill development
Rural youth playing football during a village-level contest
PROGRAMME 03

Village-level Sports Contests

Grassroots events created nearby opportunities for rural youth to play, demonstrate talent and connect with peers.

  • Accessible local participation
  • Football, volleyball, athletics and martial arts
  • Community mobilisation around youth
Adults practising yoga and breathing exercises during a training camp
PROGRAMME 04

Yoga & Physical Well-being

A two-day introductory camp offered guided learning in basic poses, breathing, visualisation, relaxation and safe modifications.

  • Flexibility, balance and posture
  • Breathing and relaxation
  • Safe, ability-sensitive practice
Young participants demonstrating karate at a village sports eventMovement builds physical capacity; participation builds confidence and connection.

Whole-person well-being

The benefits extend beyond the scoreboard

Sport and yoga reinforce complementary dimensions of youth development.

01

Physical literacy

Running, jumping, ball skills, balance and flexibility build confidence in movement.

02

Emotional regulation

Breathing, relaxation and focused practice introduce healthy ways to manage stress and attention.

03

Team and social skills

Rules, cooperation, communication and shared goals strengthen peer relationships.

04

Discipline and persistence

Practice and competition teach preparation, effort, resilience and respect for outcomes.

05

Belonging

Community events create positive spaces where young people are visible, valued and connected.

Rural youth competing in village-level volleyballYoung footballers receiving recognition after competition

Programme impact

More participation, stronger teams and positive youth visibility

The programme created immediate opportunities for movement, competition, recognition and connection.

Grassroots access

Village events brought organised sport closer to rural youth and local communities.

Wider participation

Block contests offered multiple disciplines for varied interests and abilities.

Talent platform

District football allowed selected teams to demonstrate skill in a structured competition.

Teamwork and sportsmanship

Participants practised cooperation, discipline, respect and healthy competition.

Fitness awareness

Sports and yoga reinforced the importance of regular movement and safe physical practice.

Recognition and motivation

Certificates, medals, trophies and public participation encouraged continued engagement.

Importance

Why youth sport matters in rural communities

01

Active health

Regular physical activity supports fitness, mobility, coordination and healthy lifelong habits.

02

Positive engagement

Structured events offer constructive use of time and a safe focus for youth energy.

03

Confidence

Practice, participation and public recognition help young people see their own capability.

04

Social cohesion

Teams and events create bonds across villages, schools, blocks and diverse backgrounds.

05

Inclusive opportunity

Decentralised formats reduce distance barriers and make organised sport more accessible.

06

Leadership

Team roles, rules and responsibility build skills relevant to education, work and civic life.

Potential for scale

Build a year-round rural youth sport ecosystem

CSR and departmental partnership can convert periodic contests into safe, inclusive and measurable participation pathways.

01 · LOCAL ACCESS

Village sports calendars

Support recurring practice and competition across rural clusters with local volunteers.

02 · EQUIPMENT

Community sports kits

Provide safe, age-appropriate equipment, first-aid supplies and field-marking resources.

03 · COACHING

Youth and volunteer leaders

Train local coaches, referees and peer leaders in inclusive, safe participation.

04 · GIRLS' PARTICIPATION

Inclusive sports pathways

Create dedicated mobilisation, safe spaces, suitable schedules and female mentorship.

05 · WELL-BEING

Yoga, fitness and life skills

Integrate movement, breathing, nutrition, teamwork and emotional well-being sessions.

06 · PROGRESSION & DATA

Talent and participation tracking

Monitor reach, inclusion, attendance, fitness participation and progression across levels.

Youth in motion

A visual record of district, block and village participation across team sport, athletics and physical well-being.

Sustainable Development Goals

SDG alignment

The programme advances health, learning, gender inclusion, equitable access, strong communities, positive participation and partnerships.

3

Good Health & Well-being

Sport and yoga promote movement, fitness, relaxation and healthy habits.

4

Quality Education

Teamwork, discipline, leadership and physical literacy complement formal learning.

5

Gender Equality

Inclusive sports pathways can expand safe participation and visibility for girls and women.

10

Reduced Inequalities

Village and block platforms bring opportunities closer to rural youth.

11

Sustainable Communities

Shared sport and well-being activities strengthen belonging and community connection.

16

Peace, Justice & Strong Institutions

Fair play, rules, respect and positive participation reinforce civic values.

17

Partnerships for the Goals

Community institutions, NYKS, government and CSR partners can sustain youth platforms.

CSR & departmental partnership

Create more places for young people to play, grow and belong.

Strategic support can build a year-round participation system with safe equipment, trained leaders, inclusive access, well-being education and visible progression.

Discuss a partnership  →
  • Village and block sports calendars
  • Safe sports equipment and first aid
  • Coach, referee and volunteer training
  • Girls' and inclusive participation
  • Yoga and youth well-being sessions
  • Ground preparation and event logistics
  • Talent progression and scholarships
  • Participation and outcome monitoring