Training
Practical capability building in flower cultivation, field management, harvesting and processing.
Women-led producer enterprise · Jorhat, Assam
From flower fields to a formal producer enterprise.
Ballsy Group Foundation helped 500 women farmers build capabilities in flower cultivation and processing, organise as Kaveesha Botanica Producer Co. Ltd., establish a processing unit and move toward national market participation.
Funding support: NABARD
Technical support: CSIR–NEIST
Department of Agriculture
National Medicinal Plants Board
A visible farm-to-product pathway—cultivation, collective enterprise, processing and market readiness.
500Women farmer beneficiaries
26Villages covered
05Blocks of Jorhat district
₹40LBank linkage with Apex Bank & SBI
Project overview
Converting farm skills into collective enterprise
The initiative trained 500 women farmers in flower cultivation and processing across 26 villages in five blocks of Jorhat district.
With funding support from NABARD and technical support from Ballsy Group Foundation, CSIR–NEIST, the Department of Agriculture and the National Medicinal Plants Board, the programme created a practical base for organised production and value addition.
The participating women farmers were brought together through the registration of Kaveesha Botanica Producer Co. Ltd. The FPC has established its own processing unit, while Ballsy Group Foundation continues to extend marketing support toward national market access. The enterprise has also secured bank linkage worth ₹40 lakh through Apex Bank and SBI.
Farm-to-market journey
One livelihood pathway, five connected stages
The intervention links grassroots skills with the structures and assets required for a women-led rural business.
Collectivisation
Organisation of participating women farmers around shared livelihood and enterprise goals.
FPC formation
Registration of Kaveesha Botanica Producer Co. Ltd. as the farmers' formal enterprise platform.
Processing
Establishment of an FPC-owned unit to support local processing, packaging and value addition.
Market access
Ongoing marketing support, national market ambition and formal bank linkage for business growth.
The FPC model enables farmers to move from individual production toward collective value creation and stronger market participation.
Importance
Why this women-led FPC model matters
Membership in a formal producer enterprise can strengthen women's participation in farm, business and investment decisions.
Aggregation helps small producers coordinate cultivation, consolidate output and engage institutions through a stronger shared platform.
An owned processing unit creates the potential to retain more economic value within the producer community.
The FPC structure provides a foundation for governance, banking, compliance, partnerships and long-term business development.
Processing, packaging and marketing support can help producers move beyond raw material sales and access wider markets.
As production grows, the value chain can support work in cultivation, aggregation, processing, packaging and distribution.
Enterprise infrastructure
A processing base for farmer-owned value addition
The FPC's own facility provides a tangible platform for handling, processing, packing and developing a market-facing product portfolio.
Potential for scale
The next phase can build a nationally competitive rural brand
The enterprise already has a farmer base, registered FPC, processing infrastructure, product presentation and banking relationships. Strategic support can help strengthen the systems needed for larger and more sustainable market participation.
Expand production clusters
Deepen support across the existing five blocks and bring additional women farmers into coordinated flower cultivation.
Upgrade processing
Strengthen capacity, efficiency, quality control, storage, traceability and appropriate testing systems.
Build the product portfolio
Support responsible product development, packaging refinement and market-aligned diversification.
Reach national channels
Develop suitable distributor, institutional, retail and digital-market linkages for wider customer access.
Strengthen FPC systems
Invest in governance, financial management, member services, professional staffing and business planning.
Measure livelihood outcomes
Track participation, production, sales, enterprise performance and changes in women's economic roles over time.
Field & product documentation
Evidence across the value chain
Cultivation sites, farmer participation, enterprise infrastructure and Kaveesha's evolving market presentation.
Flower cultivation across Jorhat
Kaveesha product presentation
Sustainable Development Goals
Indicative SDG alignment
The initiative contributes to interconnected priorities in rural livelihoods, gender equality, enterprise, responsible production and institutional partnership.
No Poverty
Diversified farm livelihoods and collective enterprise can strengthen pathways to rural income security.
Gender Equality
Women farmers participate in skills, production, value addition and a formal producer-company structure.
Decent Work & Economic Growth
The farm-to-product chain creates scope for enterprise activity and rural employment.
Industry, Innovation & Infrastructure
The FPC-owned processing unit supports local value addition and enterprise infrastructure.
Responsible Consumption & Production
Training, organised processing and quality systems can support more responsible production practices.
Partnerships for the Goals
The model brings together farmers, NABARD, technical institutions, government departments, banks and market actors.
CSR & departmental partnership
Back the next stage of a women-led rural enterprise.
Targeted investment can help Kaveesha Botanica strengthen production, processing, quality systems, professional management and national market access—while expanding livelihood opportunities for women farmers.
Discuss a partnership- Expansion to additional women farmer clusters
- Quality planting material and farm inputs
- Processing and storage capacity enhancement
- Testing, certification and quality systems
- Branding, packaging and product development
- Market research and national distribution
- FPC governance and professional staffing
- Digital systems and impact measurement